McDonalds meal deal
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Overview
Your client, McDonald’s, the largest fast-food chain in the world, launched a $5 meal deal in June 2024 to drive traffic in a stagnant market. Initially a limited-time offer, the deal has continued beyond its planned run. Your firm has been hired to assess whether McDonald’s should maintain this strategy to defend market share or pivot toward a more profitable long-term approach.
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Case info
Difficulty
Intermediate
Industry
Food and beverage
Case type
Profitability
Geography
North America, USA
Additional info
Includes charts and/or data analysis
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