The dawn of lawn autonomy
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Overview
Your client, John Deere, a global leader in agricultural and landscaping equipment, plans to launch an autonomous robot lawnmower to revolutionize the landscaping industry. Tasked with designing their market entry strategy, your firm must explore market sizing, entry points, and a competitive positioning plan.
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Case info
Difficulty
Intermediate
Industry
Automotive and mobility
Case type
Market entry
Geography
North America, USA
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