Blockbuster Bluey
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Overview
Disney is planning to maximize the box office success of a feature film based on the hit TV show Bluey, scheduled for a 2027 release. Aiming to surpass $1.7 billion in box office revenue, they seek guidance on effective marketing, strategic release timing, and leveraging the existing fan base. The film targets families with young children, focusing on US, Europe, and Australia for optimal performance.
Formats available
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Case info
Difficulty
Beginner
Industry
Entertainment and media
Case type
Market entry
Geography
Global
Additional info
Includes charts and/or data analysis
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