Margins in the sunshine state
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Overview
Inspired by BCG research, this case study focuses on Morgan Automotive Group, Florida's largest auto dealership chain facing a profit margin squeeze from 19.1% to 17.3%. With $8 billion in annual revenue, the case explores strategies to bolster profitability by enhancing vehicle sales efficiency, leveraging growth in the service sector, and integrating digital innovations in financing. A BCG-style analysis underscores the macroeconomic challenges and strategic opportunities.
Formats available
đź“„ Peer practice PDF
Case info
Difficulty
Intermediate
Industry
Automotive and mobility
Case type
Profitability
Geography
North America, USA, Florida
Additional info
Includes charts and/or data analysis
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