Margins in the sunshine state
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Overview
Inspired by BCG research, this case study focuses on Morgan Automotive Group, Florida's largest auto dealership chain facing a profit margin squeeze from 19.1% to 17.3%. With $8 billion in annual revenue, the case explores strategies to bolster profitability by enhancing vehicle sales efficiency, leveraging growth in the service sector, and integrating digital innovations in financing. A BCG-style analysis underscores the macroeconomic challenges and strategic opportunities.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
Case info
Difficulty
Intermediate
Case type
Profitability
Industry
Automotive and mobility
Geography
North America, USA, Florida
Additional info
Includes charts and/or data analysis
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