Marathon Monday
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Overview
Your client is the Consulting Club at Charles River University, which has seen declining profitability in their annual Marathon Monday merchandise sales. You'll analyze how to boost profits by exploring innovative revenue strategies while managing rising costs. Find the right balance to achieve the club's targets.
Formats available
✍️ Self-paced case
📄 Peer practice PDF
🎥 Expert video
Case info
Difficulty
Beginner
Case type
Profitability
Industry
Retail
Geography
North America, USA, Boston
Additional info
Includes charts and/or data analysis
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