Redemption of the Swoosh
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Overview
Your client, Nike, is seeing slowing revenue growth and expects a decline next year. Elliot Hill, the new CEO, believes the past focus on digital channels hurt brand equity and partnerships. Help Hill craft a strategy to restore Nike’s growth and market leadership.
Formats available
📄 Peer practice PDF
🎥 Expert video
Case info
Difficulty
Intermediate
Industry
Retail
Case type
Business response
Geography
Global
Additional info
Includes charts and/or data analysis
Video mock interview with Experts
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