Simple phones, smart business?
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Overview
Your client is HMD, a phone manufacturer considering launching a new line of Barbie-branded feature phones in the US market. Candidates will evaluate market viability, perform market sizing, analyze financial projections, and assess potential partnerships. Key questions focus on market growth projections, revenue targets, cost structures, and strategic collaboration with Mattel to determine profitability and feasibility.
Formats available
📄 Peer practice PDF
🎥 Expert video
Case info
Difficulty
Beginner
Industry
Technology and telecommunications
Case type
Market entry
Geography
North America, USA
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